We unite minds to conquer.
Our global best practice processes unlock clear paths to success. United with our clients, it’s our four areas of expertise to the power of 2. It’s why we are 4 Squared.
from the Ancient Greek:
strategia/strategos - to be a military leader
Originally: the science and art of military command exercised to meet the enemy in combat under advantageous conditions.
Strategy
Welcome to our world:
Where minds unite to conquer
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Our 4 areas of focus are deliberate. Building Strategy requires an in depth understanding of Brands. Building Brands requires an understanding of Value Creation and Strategy. Capabilities need to be streamlined and closely aligned with Strategy, Branding and Value Creation.
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Our processes leverage our in depth knowledge of neuroscience and how brains work. We have the power to unlock your hidden potential.
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We are the ‘Art of the General’ experts. This power combined with modern neuroscience unlocks and then guides game changing direction.
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By combining our strengths with yours, we create the Power of 2. Together, there’s no limit to what you can achieve.
Meet The Team
The heart of 4 Squared is our core team who are passionate about about problem solving and finding ways to create game changing business value. Our expertise spans the globe across Strategy, Branding, Innovation, Capabilities, Finance and Sales.
RACHEL PARKER
Principal Consultant and Founder
Rachel’s love of brains, brands and business powers 4 Squared Global. Over a 20-year international career, she has held Global Vice President roles in Strategy, Insights and Capabilities. She has played an instrumental role in advancing the success of iconic brands such as Jack Daniel’s and Woodford Reserve. Best known for making the complex simple, she transforms even the most challenging problems into pathways for transformative growth. She’s also in Spotify’s top 1%, has a husband, two sons, and a dog called Jolene.
MICHAEL SIMPSON
Strategy and Commercial Consultant
Michael is a born entrepreneur who happens to have over 20 years Corporate experience across all things Commercial. From heading up On Premise and National Accounts to head of Strategic Partnerships, Michael brings a level of insight to partnerships that consistently uncovers game changing win/win RTM outcomes. He is also a husband and father of 4, and loves both Country and Western music.
NICK BLACKLOW
Strategy and Finance Consultant
Nick loves the numbers and is the type of person who will find a few million dollars behind your couch. His international corporate career spans 20 years covering all areas of Finance including Planning and Analytics to Pricing and Revenue Growth Management. Nick is also a husband and father of one. He has more of a sense of humour than most other people who love Excel.
Our extended network spans the globe to include the very best Research Agencies, Creative Agencies, Educators and complimentary specialist Brand Consultants